Low Website Traffic? See Why & How to Revive Your Site Now
After investing time and money into your coaching website, there’s nothing more frustrating than low website traffic. Discover the main factors that can influence website traffic and strategies you can implement to revive your coaching website & boost your online presence.
So many times I see people who mistakenly think that just because they launch a website, site visitors will automatically come.
Truth is, this is not Field of Dreams and just because you build it does not mean customers will magically appear, no matter how good your website is.
Think of it this way, if you held a party but didn’t send anyone an invite, how many people would even know about it, let alone turn up?
Beyond that, even if you are promoting your website, gaining those clicks is getting harder and harder. It’s mandatory for practically all businesses to have a website now so the internet is heavily saturated with competition. This, of course, makes it trickier to land those top spots and stand out from the crowd.
Factors that can affect website traffic and what you can do about it
There can be several factors that contribute to low website traffic. Here are some common ones:
Is your website brand new?
If your website is brand new it won’t just appear in search engine results immediately. First, your site has to be submitted to search engines and then they need time to crawl your site and index it. Be patient and make sure everything is done on your end (site submission, sitemaps etc.) to help this process.
Hopefully, your web designer has already done this for you, but if not, here’s a great article to help you out: How to Submit Your Website to Search Engines.
There can be several factors that contribute to low website traffic. Here are some common ones:
Lack of Search Engine Optimization (SEO)
It goes without saying that having a quality website is an important factor but not just in how it looks, but in how it performs too. If your website is not optimized for search engines, it may not rank well in search results. Poor SEO practices, such as not using relevant keywords, having low-quality content, or improper meta tags, can result in low organic traffic.
This is such a large field it’s impossible to cover everything, so my advice on this point is to either ensure you find yourself a web developer that is proficient with it. Or, you need to be willing to invest a good deal of time in educating yourself about it.
Insufficient or Poor Quality Content
If your website lacks high-quality, relevant, and engaging content, visitors may not find it valuable or interesting. Content plays a crucial role in attracting and retaining visitors. So, make sure your content is well-written, informative, and addresses the needs, challenges, and aspirations of your target audience. You can publish blog posts, articles, videos, podcasts, or any other format that resonates with your coaching clients and showcases your expertise.
Ineffective Marketing and Promotion
If you don’t promote your website effectively, people may not be aware of its existence. You need to be utilising various marketing channels, such as social media, email marketing, content marketing, and online advertising, to drive traffic to your website.
Poor User Experience (UX)
If a website takes too long to load, is difficult to navigate, has frequent errors, or is just plain boring, it leads to a negative user experience. This can affect what is called your “bounce rate.” A high bounce rate (where people leave your site without engaging with its content or taking any desired actions) can be interpreted by Google that your site is obviously of little value, which can lower your rankings.[/caption]
If you have google analytics installed you can check a number of statistics including bounce rates to help you determine what changes you need to make to improve things. Ensure a user-friendly experience by optimizing navigation, making information easily accessible, and minimizing distractions. You should also optimize your website’s performance by minimizing file sizes, enabling caching, and choosing a reliable hosting provider.
Lack of Mobile Optimization
With a huge number of website traffic coming from mobile phones, a responsive website is no longer optional but a must. If people can’t easily view and use your site on mobile, this too can affect your bounce rate which = a lower ranking and less traffic.
Furthermore, the responsiveness of your site is a contributing factor to how Google ranks your site and you will be pushed lower than your competitor’s sites if you’re not meeting best practice guidelines.
Weak Backlink Profile
If you lack high-quality backlinks, it can affect your organic traffic.
No website was meant to be an island, but rather a part of a much larger interconnected “web” (www = world wide web). The number of backlinks your site has is an indication of its popularity and importance. So, to Google these act as a thumbs-up so to speak because your content is obviously valuable if people are happy to link to it.
Try to focus on building a diverse and authoritative backlink profile. Seek opportunities to contribute guest articles or collaborate with other websites or influencers in your niche. This can expose your coaching business to new audiences and drive traffic to your website through backlinks and referrals.
There are certain do’s and don’ts for backlinking to avoid being penalised:
Website backlinking Dos:
- Create great content that people want to link to
- Share on social media
- Comment on other websites/blogs with relevant content – but don’t spam!
- Guest post
- Ensure your backlinks are quality links
- Ask clients to link to your content
Website backlinking Don’ts:
- Pay for backlinking schemes
- Send spammy emails asking for backlinks
- Inject links into other websites
Targeting the Wrong Audience
If you’re not reaching the right audience, your website traffic may be low.
Make sure you understand the specific niche or market you serve as a coach. This will help you tailor your content and marketing efforts to attract the right audience to your website. To do this effectively, you first need to have perfect clarity on who your ideal customers are. You can achieve this by creating a customer avatar. Then, optimise your messaging with keyword-focused content.
Keywords are the terms and phrases that people enter into a search engine to find you online. So when writing your content you need to put yourself in your customer’s shoes, determine what they will search for and write your content accordingly. Doing this well will give you a better chance of your content showing up among the search results.
At the same time, this has to be done the right way and if you go too far with it (this is called keyword stuffing) it can actually work against you and lower your rankings. A good rule of thumb is to always keep keywords and SEO in mind. But, always write for your audience first and Google second.
Limited Social Media Presence
Social media platforms can be valuable sources of website traffic. If you’re not active on social media or not leveraging it effectively, you may be missing out on potential visitors.
The impact of social media on website traffic is two-fold. Firstly, if you have reasonable engagement and social shares, these can help your Google ranking as well as expose you to a wider audience. Secondly, the posts themselves can drive traffic to your site via page links, blog posts etc.
Best of all, you can take advantage of all of this for free! Of course, you can use the paid facilities to boost things further, but if you’re sharing quality content you might not need to spend a cent. So, engage with your audience, share valuable content, and promote your website across relevant social media channels.
Social media got you overwhelmed?
If the thought of posting regularly on social media makes you cringe, there are a few options to consider. Firstly, there’s a huge market for social media managers out there, so if you have the budget, outsource it!
If you need to manage it yourself though and posting regularly is too hard, aim for at least once a week or even once a fortnight… anything is better than nothing. There’s a range of scheduling tools that are available to help make this easier. Facebook, for example, has its own in-built scheduling tool (that integrates with Instagram too!). And one of my personal favourite all-rounders is Later.
Finally, choose your social media platforms wisely; you don’t have to be on all of them. For example, LinkedIn is great for business coaches, leadership coaches and the like. Whereas other coaching niches such as well-being & relationship coaching have shown to have great engagement on Instagram & Pinterest.
It’s also a good idea to find out which platforms are best for your niche and stick to them. Setting up a page isn’t enough, you need to be active on your accounts. So if time, motivation and/or budget are a problem, I suggest choosing 2 and doing those well.
Lack of Regular Updates
If your website remains static without regular updates, visitors may have little reason to return. Consistently publishing fresh and relevant content, such as blog posts or news updates, can help attract and retain visitors.
Content Marketing (Blogging) can be time-consuming and at times tricky to come up with new content. But it’s a worthwhile exercise and not just for increasing website traffic. By creating regular new content you can also achieve the following;
- Provide helpful and/or engaging content that your coaching clients will appreciate (which hopefully results in a share or purchase)
- It shows Google that your website (and business) is active and fresh, thus helping your ranking (Google doesn’t favour stale websites)
- If you share quality content, it too will rank well and drive more traffic to your site
- It also provides additional content you can share on social media.
Final Tips to increase website traffic to your coaching website
Increasing website traffic for your coaching business requires a strategic approach that combines marketing, content creation, and user experience optimisation. Here are some final ideas to consider:
Measure and Analyse
If you’re not utilising Google Analytics, you should be! It’s a great tool for understanding your site visitors and how they engage with your website. It provides insights into the sources of your traffic, popular content, and user behaviour. Essentially, it shows you what you are doing well and what you can adjust to drive more traffic to your coaching website.
What works is always changing so this is an ongoing process and one you should get used to checking in on. It takes a while to build up enough data to start analysing your site, but once your site has been up for at least a few months you can start experimenting and tweaking.
Offer Lead Magnets & Free Resources
Provide valuable resources, such as ebooks, guides, templates, or webinars, in exchange for visitors’ contact information. This allows you to build an email list and nurture relationships with potential clients over time.
Plus, when you provide high-quality free resources, visitors are more likely to share them with others who may find them useful. This can lead to increased referrals and social media shares, expanding your reach and driving more traffic to your website, ultimately increasing the chances of converting visitors into paying clients.
Utilise Email Marketing
Send regular newsletters or emails to your subscribers, providing them with valuable content, updates, and promotions. Email marketing helps you stay connected with your audience and drive traffic back to your website.
Incorporate Video Content
Video content has become increasingly popular. Consider creating instructional or educational videos, hosting webinars, or even starting a YouTube channel to reach a wider audience.
Remember, increasing website traffic takes time and consistent effort.
By implementing these strategies and continually adapting your approach based on data and feedback, you can steadily grow your coaching business and attract more clients through your website.
How Life Coach Freedom can help you increase your website traffic
You already have some great strategies to revive your coaching website. If you’re looking to take your website optimisation to the next level though, you might be interested in my website support services.
There is a range of services available, each crafted specifically for coaches like you, so you can get the most out f your website, and invest your time & effort where it matters most…
Delivering exceptional service to your clients and nurturing your coaching business.
All the best!
Digital Resource Specialist
Life Coach Freedom